Meet Our Team!

Craig Dacy: Owner & Profit Coach

I’ve been where you are. I’ve struggled with business budgeting. 

I’ve spent sleepless nights doing financial gymnastics in my head, trying to make the numbers work. 

Before teaching business owners money management, I was a 4th-grade teacher. I was stressed, underpaid, and had no control over my schedule. Something needed to change. 

With big dreams, I left teaching to launch my coaching business.  

After working with other small business owners, I discovered something. Why do most business owners say their business feels like just another J-O-B?

You just need a simple system that uses the habits you already have. One that is built around your goals and priorities. 

And that’s exactly what I help business owners, like you, do every day. 

Business finances shouldn’t be complicated. It shouldn’t involve sleepless nights and “financial gymnastics”. 

Managing cash flow can be as simple as 4th-grade math.

Alicia Durham: Personal Finance Coach

As someone who has walked in the shoes of a struggling budgeter and earner, I have acquired firsthand experience in the challenges that many of us face with our finances.  

You see, I used to be a single mom working a full-time job while making a below average income. I felt completely overwhelmed and unsure of how I would make ends meet. 

Thankfully, I had some people in my tribe who taught me how to set up a budget and the dangers of taking on debt. You can’t put a price tag on the stability and peace of mind this gave me.  

Was I able to do all the fun things and buy every new baby gadget that I was sure my daughter deserved? No. But I kept a roof over our heads, food in the pantry, and found an affordable and safe daycare for my daughter while I was at work – all this while avoiding credit cards all-together. 

Fast forward to today, I am married to the man of my dreams, we have added another precious daughter and two completely spoiled dogs to our family, and we are blessed to be living a financially fit life.

I cannot wait to put my story of financial redemption to work. To be one of the teachers and encouragers in your life. To watch your story of redemption unfold. 

Whatever struggles you are facing and whatever goals you are wanting to reach, let’s get to the bottom of them and hit the ground running!”